For Dickies’ Fall 24 campaign, we placed the brand in an unexpected yet authentic setting, teaming up with Chef Tobias Beck and the Ember Berlin crew. Their raw, open-fire cooking style became a metaphor for Dickies’ core values of grit, craft, and authenticity. Leading the process end-to-end — from concept and creative direction to assembling the right team, on-site art direction, and post-production — we built a global-ready campaign that tells a story of craft crossing industries, connecting audiences to the brand through shared values and emotion.

Producer: Kingswood / Anders Lund
Concept & art direction: Victor Lieberath
Director: Simon Weyhe
Still photographer: Thomas Skou
Stylist: Max Jolivet
Hair & makeup: Annika Noack
Colorist: Rasmus Hedin
Sound Engineer: Marco Diallo